Enter your tracking number as your primary number, then click Add Phone Number. In your GMB dashboard, click on the Info tab to edit your contact information.Here are the steps to use a tracking phone number on your Google My Business (GMB) listing: However, you need to set them up correctly. That said, there are two exceptions where you can safely use call tracking: your Google My Business listing and your website. This provides a positive signal to Google that your business is legitimate, which helps Local SEO. This consultant was right is it is still important to have NAP consistency, which means it’s important that your name, address, and phone number is the same across all online directories and websites. Yet, otherwise talented marketing consultants continue to spread the myth that call tracking is bad, giving business owners invalid reasons to avoid using call tracking. While this used to be true, it’s outdated information.Ĭall tracking provides foundational data that is essential to understanding where your leads are coming from and which of your marketing campaigns are working. One of the panelists told our audience that using tracking numbers on your website or Google My Business listing adversely impacts SEO and that it is imperative to keep references to your Name, Address, and Phone number (NAP) consistent across all websites to avoid hurting SEO results. One of the hot topics was Local SEO and in particular, how optimizing Google My Business listings was becoming a cornerstone of SEO for businesses with a storefront or that service a local customer base. I recently participated in a panel discussion held by the Digital Marketers of the Palm Beaches.
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